Field of Ponies is the multidisciplinary creative practice of Montreal-born, London-based designer and artist Julie Berube. Founded in 2013 with a collection of ten sweaters introduced to customers in Japan, the label grew from an independent fashion project into a distinctive visual world shaped by clothing, character, performance, photography, and storytelling.

Drawing on more than 25 years of experience in fashion, Berube approaches design with a raw, humorous, and deliberately unconventional sensibility. Her influences range from pagan European traditions, carnival and ritual to Norwegian black metal, B-movies, subcultures, and the psychologically charged photography of artists such as Leah Gordon and Roger Ballen. 

Over the years, Field of Ponies became known not only for its garments, but for the imagery and characters surrounding them. Editorial shoots, art direction, and the visual culture of Tumblr and early Instagram helped establish a universe in which clothing could become costume, narrative, and spectacle. Custom pieces created for musicians and performers extended this approach into live performance, connecting textiles with movement, theatricality, and transformation.

A dedicated Field of Ponies shop operated from 2019 until 2025, closing a significant chapter in the brand’s evolution. Its closure created space for Berube to move more deeply into experimental filmmaking while carrying her textile knowledge into a new medium. Film, costume, handmade objects, sets, animation, stop motion, and performance now intersect within an expanding creative practice.

Across every medium, Field of Ponies embraces immediacy over conventional polish. Mistakes are treated as creative material, while limited resources and low-fi methods become productive constraints. Humour and irreverence make difficult or unusual subjects approachable, creating work that is playful and entertaining while retaining an undercurrent of social commentary.

Field of Ponies continues to evolve as a platform for experimentation: a place where fashion’s material language meets moving image, and where strange characters, tactile worlds, and alternative forms of beauty are given room to exist.